A Lighting Brand, Now Digitally Brilliant
Transforming Lighting E-Commerce for B2B and B2C Buyers Through Intelligent Design & AI
AI Strategy & Implementation
Workflow Automation
CRM & System Integration
Pasolite
Pasolite is a leading manufacturer and distributor of decorative and functional lighting solutions in India. Serving a wide spectrum of customers — from end consumers and architects to large-scale B2B dealers — Pasolite's digital experience needed to reflect the scale and complexity of its operations.
Client
Pasolite
Released
March 2023
Timeframe
8 Months
Project Type
E-Commerce
Technology
React.js + Next.js
Tailwind CSS
MongoDB + PostgreSQL
Redis
ElasticSearch
Alnabooda Automobiles
Overview
We were engaged to reimagine and rebuild Pasolite’s digital commerce ecosystem — covering UX design, frontend and backend architecture, and the integration of AI tools to improve product discovery, personalization, and operational workflows.
The result is a responsive, scalable, and intelligent platform that empowers both retail and trade customers to search, compare, quote, and order lighting products seamlessly.
The Challenge
Problem Statements & Our Solutions
The original site followed a one-size-fits-all approach, failing to distinguish between B2C shoppers (looking for inspiration, small purchases) and B2B buyers (seeking specifications, large volume quotes, and recurring orders).
Inefficient Product Discovery
With thousands of SKUs across categories, materials, wattage types, and design styles, users struggled to navigate and filter through the catalog efficiently — leading to high drop-off rates.Manual Quotation & Inventory Handling
Dealers and distributors relied on offline processes or phone/email requests to get quotations and availability updates, which slowed down the sales cycle and strained operational resources.Lack of Personalization
There was no AI or logic to recommend products based on user intent, behavior, or context — making cross-selling and up-selling nearly impossible.
To solve Pasolite’s multi-dimensional e-commerce challenges, we built an end-to-end digital ecosystem that combined intelligent experience design, robust backend development, and AI-powered features tailored to both business buyers and retail customers.
AI Driven Solutions
The Solution
For B2C customers, the interface focused on clean visuals, inspirational categories, and a simplified cart and checkout flow. Filters were optimized for aesthetic choices like product color, shape, and ambience.
For B2B users, we introduced a more functional, specification-driven workflow. Trade users gained access to detailed technical information (wattage, IP ratings, installation types), bulk quotation tools, multi-product selection, downloadable catalogs, and quote versioning features — all from a personalized dashboard.
B2B users typically require multiple products, with variable quantities, across large projects. Our solution was a drag-and-drop quotation builder that allowed them to select multiple products, configure quantities, and submit quote requests in one click.
Outcomes
Performance Results
The redesigned and rebuilt Pasolite platform delivered powerful business and customer outcomes:
B2B Sales Acceleration & Dealer Enablement
Increase in quote requests from verified B2B dealers within 2 months
3X
Inventory Intelligence and Order Prediction
Faster product discovery with smart filters and AI search
+45%
Quote Enquiries
Quote-to-order conversion when quotes were generated from the new builder
90%
Pasolite is no longer just a product catalog. It’s a smart commerce platform — purpose-built to support scale, complexity, and multi-audience growth.
Final thoughts
“What we have now is not just a website — it's a full-fledged commerce platform that supports our dealers, simplifies discovery for consumers, and gives us real-time intelligence we never had before. The experience is clean, smart, and scalable — exactly what we needed to grow digitally.”
— Chief Digital Officer, Pasolite
