Delivering Transparent Apparel and Textile News for the Last 25 Years
Industry
Retail & Commercial Lighting
Technologies
PHP, Bootstrap, React Native
Services
UI/UX Design, Mobile App, SEO
The Brief
Apparel Resources brings the two worlds of Buyers and Sellers in the Apparel and Textile industry together on a single platform through its vast pool of contemporary, insightful and compelling information. Though the portal tracks real-time the news that matters, its each and every article is an analysis of apparel, textile and fashion industry written and vetted by industry experts who have rich experience and deep understanding of the local as well as the export markets.
Efficiently handling content exhaustive, content critical, and image intensive website across US, UK, and Asia Pacific regions.
Strategy
Apparel and Textile Industry Focus
Apparel Resources website serves to inform a wider audience about the latest happenings and developments in the apparel, textile and fashion industry. This is done through their various content pages, news and FAQ pages. In addition, to convert visitors to customers, Apparel Resources website also includes an ecommerce platform, for subscribing the apparel magazines and content subscription with customized solutions.
What we did?
Our core objective was to reimagine the navigation and layout of their online shop, but we also helped Pasolite consider best-in class e-commerce practices and optimizations to the checkout flow with the aim of encouraging users to shop online and manage the orders.
We started off our engagement by orchestrating a UX audit — comparing Pasolite experience to other best-in class e-commerce experiences in their category. Our insights helped the Pasolite team prioritize which competitor features were the most relevant and valuable to their own audience and product goals.
The Result
We helped ApparelResources increase sign-ups and conversions by 30% on average. The brand now has a consistent image that people can trust and turn back to whenever they think “fashion sales.” We removed usability hurdles across the board and, to the engineering team’s great delight, delivered a future-proofed design system built for growth.
